Service Experience Report on Sugarpalm Resort in Phuket - Essay ExampleAny individual visiting Phuket for the first time can go through the positive customer ratings and reviews on Sugar Palm Resort over the internet. The resort offers a complete recreation package which one can expect to have from a high quality vacation resort. Because of the increasing Sugar Palm as a favourite traveller’s resort, I have chosen it evaluate the service quality. I have made two visits to the resort and in this report I have discussed my experience to the resort. In the light of service marketing theories and concepts, I have developed this experience report on Sugar Palm Resort in Phuket. ANALYSIS AND EVALUATION OF SERVICE ENCOUNTER STAGE As mentioned above, I have selected Sugar Palm Resort Phuket to analyse the service quality therefore, all of the described models will be only used to evaluate the service experience of Sugar Palm Resort. Evaluating a service with few tangible clues can be difficult. A customer cannot evaluate the service of a resort without experiencing it. ...
